Advertise more Xara !

[handrawn]

agressively sell to whom ?
agressively sell where, by what means...

xara gmbh was set up with venture capital - that probably means their business model was agreed with their backers and may not be easy to change

and it pre-supposes that the current business model needs tweaking; I am not convinced that it does when looked at from the company's point of view, but of course I cannot be sure

that Xara can draw

no it can't - it can however enable a user to develop and utilse a particular set of drawing skills

you may think this is me being pedantic, but the web is now full of programs that enable users to draw; the realisation that a program you already have/use can do this is one thing, singling it out from the crowd cold is another