A challenge I always have with the clients I work with is convincing them that too much text is deadly on a website. I’ve used pop ups with text. I much prefer clean websites with a small amount of text. Something @gwpriester advocated a long time ago.
Many times I’ve produced more work for myself by suggesting an adjunct newsletter in PDF form, and linked it to the website.
I happen to think is a generational thing. I work with an older museum curator and when I meet I’m writing 3 pages of info.

What do TG’s suggest to your clients. I’m interested in your view points.