I've included 3 jpgs. The original from content catalog. The end result I wanted and achieved the hard way, and the end ad as to why I would want the grapic that way. I'm askng about transparency, not content aware resize or photo saturation. Often I want to have a portion of the photo to be at its vibrant state, but a gradiant to fade from that section vertically to top and after that section to bottom, or horizontally left to right. I don't want a circular gradiant. What I end up doing is creating the one gradient. then copying the photo and cropping it to the portion below (as here) or the left or right, applying the transparency gradient to that portion. Then I have to crop the original (otherwise there won't be any transparency) and position the bottom or left or right portion. If you wish you can just direct me to a tutorial. Thank you.
Click image for larger version. 

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ID:	129380 Click image for larger version. 

Name:	transparency1.jpg 
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ID:	129381 Click image for larger version. 

Name:	ashleybanner-home-sofas.jpg 
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ID:	129382