Page Load Speed - SEO issues

[Egg Bramhill]

Hi Sorengen, if a company has an SEO marketing team they ought to have a website development team too!

1. The initial page load is held up by render-blocking libraries of CSS and JavaScript. Is there a way for us to either combine these into a single call, defer them to not be render-blocking, or optimize them in any way?

Not if your using Xara. These individual files are attached to every website Xara produces.

2. Is there a way to leverage a more efficient*caching policy to cache these assets for return users?

Yes. You need to do this via the .htaccess file. It's not to difficult to grasp.

3. Leveraging sprites for iconography.

Xara can't work with sprites (as far as I'm aware).

Some pointers:

If you're using small icons, fb twitter etc group them as one image, then overlay them with 99% transparent rectangles with links. Don't over worry about mouse-over animations too much, these only work on desktops & laptops, wasted on tablets & mobiles.
Reduce your home page. It has far to much content and scrolling. This also effects the load speed.
Think about using WebP images, they can drastically reduce the image sizes.
Give your images meaningful names, avoid '5026.png' for example.

I've created a cut down version of your home page. It scores a 'B' as is and I'm sure I could get it up to an 'A' without too much of an issue.

One final point, if your school is just a day school in Pflugerville Texas seo is not really a great problem. A few well chosen words in the page title and page description will bring your site up for anyone searching for 'Schools in Pflugerville' in the top 10 searches. If it's a boarding school taking pupils from across the US & the World it does become more meanngful then.

By the way your website designers logo is made up of individual bitmaps for each text character. ???

LINK