The KIA Logo

[Rik]

In the attached image, is the old and the new KIA logos.
I'm sure you know that on the left is the old one, and on the right is the new one.

What do you think of the new logo?

1. If you didn't know it, would you know that it says KIA?
2. If you'd been given this gig, what would you have designed?

I honestly don't know what, if anything, I could have come up with?

[gwpriester]

I like the new logo. Kia does not conjure up any particular image in my mind except small inexpensive, I think Korean automobile.

The old logo was a nothing design.

My guess is they like the new design because it is more contemporary, forward thinking, (and all the other marketing language). And it says KIA as clearly or not clearly as the old logo. It just looks fresher.

The logo will go on Kia automobiles so it does not need to do more that it does. Does the Toyota or Lexus or Subaru (there's a logo that needs an update) really say what the car is?

[Acorn]

It worries me.

All can see is the missing bit:



It does not have a strong vertical symmetry, as the superposition is then:



I would pick the bottom of these two:



Acorn

[handrawn]

I don't see KIA instinctivelty with the second, I see KN

the slice out of the bottom right of the A reflects the slice out of the top left of the K, I don't see anything wrong with the symmetry myself

as a person who falls into the catagory of 'targeted' [user] as opposed to 'targeter' [designer] I like it as a design, and all it has to do is be associated in the [collective] mind with the product, asking for more than that is tiptoeing towards hubris

the old design is more like a rubber stamp....

[gwpriester]

Acorn - Your last one seems an improvement. I like it better than what they have.

[handrawn]

@ acorn forgive me, but what exactly is the diferrence? I don't see it in any meaningful way

[wizard509]

I like the new logo.

The logo will go on Kia automobiles, so it does not need to do more that it does.

That is how I feel about it too Gary.

[Boy]

The logo will go on Kia automobiles so it does not need to do more that it does.

I agree and I like the logo, certainly when you see it in use.

[Egg Bramhill]

I don't like that new logo at all. As others have stated earlier it looks like a KN to me, it doesn't say KIA as the earlier one did even without the horizontal part of the A.
I think the best logo's work if they originate with text within the logo and maintain the same typeface throughout variations. Ford & CocaCola as examples. Even better logos have text and an image such that overtime the image alone can be used as a standalone logo. MacDonalds & Nike for example.

The new Kia logo reminds me of the dreadful logo used for my Amazon credit card company, NewDay.

[handrawn]

a lot more interest on the loan than in the logo

I applied for an amazon card so as to get a good discount on some kit; I sure a'int going to rack up any debt on it at over 20% apr....