Today I received an email from Xara GmbH that was essentially promoting a 3rd party product ( ProvenExpert ).

I've seen this kind of thing in the past from Kickstarter projects, social influencers etc. but I'm not sure what to make of this coming from Xara (Germany).

It's certainly related to web development, so you can say it's helpful.

It's not at all a Xara (or Magix) product so it actually feels like Spam.

I expect that Xara are supplying an affiliate link and getting a kickback.

So I find this email interesting in several ways.

1) Xara a company I consider(ed) to be very British is now German (what happens after Brexit, I wonder?).
2) Does Xara really need money from Spammy affiliate links?
3) Is it actually about being helpful?

..or is it Spam?