You have two variables delay and speed (upto 15 secs). It would be relatively easy to squeeze another two headline propositions into your animation (e.g. https://initiostar.co.uk/demo/Text%20Fade%20Scroll.mp4 ) - no layers required.
There are a few other ways to achieve the FadeIn-Fadeout; use a slider as Chris has suggested, use the supersite animated slider (animation is achieved in a supersite and embedded in the main site) https://initiostar.co.uk/demo/TextFadeEmbed/, create an intro video that sits in the background https://initiostar.co.uk/demo/TextIntro/, or write some HTML/CSS that sits in a placeholder.
Looking at your example, I think you have the time to squeeze in two more messages if you accept a crossfade between pairs.
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