Quote Originally Posted by behzad View Post
Yes good for SEO but what good is a name like orange-arrow for SEO?
In this case, it is courtesy to create a bullet, name it and give it a Alt text. Courtesy as Xara creates text that is awkward for screen readers and anything that helps those with visual impairments should be pursued. Commonsense, as naming it ensures it is only published once and so is cached and rendered back to cover as many buttons and you can put on a page. This saves many http fetches that would otherwise take up time and space and, without which, shows up on the page as random appearances as each bullet is rendered as an individual. SEO is a laggard against these more important concepts.

When you replace an image with a SPAN and CSS, you save a fetch and a cache action, have less processing to handle and avoid the semantics of having to explain it is a bullet.

Xara has a long way to go to make its HTML output semantically sensible: proper tables, text and use of SVG would all contribute.

Acorn