Quote Originally Posted by RKissane View Post
You do not need to go to the Cloud version. Facebook posts what size ads and panel layouts need to be for their platform. You can design around that. Do a search for Facebook Themes and you will find hundreds to give you ideas.

Ray
This is true, and speaking from experience, I've produced thousands of ads for clients as Ray has described. Though I should also point out, visual ads on FB have a couple of rules that they don't tell you about until you've already paid for an ad boost (if they tell you at all, it's kind of hit or miss):
Text, even if it is word art, must be less than 10% of your over all ad image or they will throttle your impressions (while still charging you for a full distribution);
Secondly, the ads should be exported as JPEGs in retina mode (newest desktop version of Designer, I believe it is 17?) or the images you create may not render as expected in mobile users FB interface.