This is true, and speaking from experience, I've produced thousands of ads for clients as Ray has described. Though I should also point out, visual ads on FB have a couple of rules that they don't tell you about until you've already paid for an ad boost (if they tell you at all, it's kind of hit or miss):
Text, even if it is word art, must be less than 10% of your over all ad image or they will throttle your impressions (while still charging you for a full distribution);
Secondly, the ads should be exported as JPEGs in retina mode (newest desktop version of Designer, I believe it is 17?) or the images you create may not render as expected in mobile users FB interface.
Bookmarks