Quote Originally Posted by pauland View Post
No, because the screen is on the front!

It's just fancy packaging to keep the phone pristine in transit and it's known that people like that experience of unwrapping their Apple kit with that kind of experience.

Apple takes great care about packaging and is also famous for the boxes that are designed to slide apart slowly.

Apple kit does not come with a screen protector.

Not sure why it's irritating.
I've had a couple of iPhones. I've never taken a screen protector off from the back of the phone.
That's why I'm fining that ad, irritating.