I think this short video has some excellent tips. Over the years I've seen these issues demonstrated regularly on TG in website design and every now and again I take someone up on it and lift my head up again as the bad boy of TG. Here's proof there's at least two of us that don't like huge slabs of text, etc..

https://www.youtube.com/watch?v=mOA0WH00reA

Enjoy and see a great example of how to communicate effectively.

The next person to have a website with huge slabs of text and lots of garish colours and fonts will have no excuse.. ;-)

Paul