While taking your point, and understanding the economics, I seriously doubt that trying to shovel people into what the bean counters only guess as the best direction will prove massively profitable.

There is an on-line version of Xara already in existence. So the real question is whether the company wants to sell licenses for that version, on a one payment covers everything basis, or do they want to continue to push a subscription model where customers never own anything.

An on-line version that was fully functional, and stayed that way, giving me the choice as to whether I want to buy future versions, is something I’d be very keen to see. Otherwise, as I said earlier, there is already a pretty good alternative in Wolf Web Designer 2.