Is there a way in XARA to name the photo or just copy it and paste it where I need it to repeat so we are only using one photo instead of 3-4?
As long as you're not using variants, which you don't seem to be at present, you can. With the image selected, click on the name tag Name:  export.png
Views: 220
Size:  1.1 KB and give it the name "filename=my-pic" without the speech marks.