You trust big business much more than I do.
I can remember when supermarkets ran at a loss until the family run corner shops were closed.
I remember McDonalds lobbying the local council to close down the 3am street vendors by promising they would stay open...then promptly closing at 10pm once the vendors had gone.
I remember a gym franchise dropping health and safety complaints on the local grunt and sweat gyms until they were forced to close.
SIPA?
PETA?

I'm pretty sure anything that big business wants won't be to help the little guy.