Kevin, Xara is a separate UK company - Xara Group Limited. Xara appears to have no UK Directors.
If however, you follow all About Xara links, you find you are in Xara GmbH territory. Xara GmbH is a VC-funded startup that is building a SaaS platform for businesses to create, collaborate and control their content. See http://www.xara.com/xara-cloud-press/press-release/, a €3M gamble.
Xara develops the Desktop applications and Magix market, handles the help desk and all sales.
I wouldn't touch ASEOPS SEO as I believe it is not able to alter the Xara web page content; all you will get is frustrated over the snake oil proclamations SEO offers. Just deliver meaningful content with H1 headings and gain lots of back-links.October 2017: We are pleased to announce that our distribution partners MAGIX Software will now handle all English language sales & support for our award winning desktop titles, so clicking on the Buy links below will take you to the MAGIX shop. Here at Xara we will focus on Xara Cloud, our collaborative content creation platform.
Companies have to evolve and products come and go so don't get too hung up on it.
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