Search Engine Optimization

[CrankyFranky]

Maybe I am wrong, BUT
I would like to see some more "help" in XARA WEB DESIGNER on how to get better traction on Search Engine Optimization.
Let's face it, Xara is quite cheap, for what one is getting (which is in my case only used to make 1-2 web sites), but the SEO is a pain in the proverbial and google
makes it more and more expensive with their various SEO options. (ppc, for instance).
My clientele come generally from the recommendations that are left on "Wiki-Camps" by previous clients of mine, but I would still like some SEO (done by myself) without all the BS and cost, that goes with it.
I know that google rules the roost, but maybe someone here knows a work-around?
Any info great fully accepted.
Cheers
CrankyFranky

[CrankyFranky]

great fully = gratefully :-)

[Egg Bramhill]

Have you looked at this Cranky

https://www.sculptex.co.uk/optimizin...gle-pagespeed/

[Rob-Xar]

This is a topic we're looking at currently for future versions of Xara, adding more SEO options and other improvements.

[Egg Bramhill]

That's great to hear Rob, even if it just includes SEO images for a start and possibly combining css

[Cloud]

Follow basic guidelines and you'll be ok.

1. Images must have the keyword in file name, title and alt tag
2. Content must be original
3. No point in using the keywords field
4. DO NOT spam, keywords should make up less than 2% of the total word count
5. Use LSI keywords within the content
6. One H1 tag per page
7. As many H2 or H3 tags you need
8. Fast loading website
9. Fast hosting
10. Use a Content Delivery Network
11. Don't target high competition keywords
12. Text must make up the vast majority of the page (minimum 400 words per page but go for around 800)
13. No duplicate keywords
14. No duplicate content on other pages
15. Internal linking only to highly ranked pages (look at your analytics)
16. At least one outgoing link to a high PR page
17. Get an SSL certificate

If you want to rank locally then you are ok with this. I've had xara created websites rank #1 for low to medium competition keywords just by following these simple rules. BTW when it comes to speed, a static website like the ones xara creates will always be faster than a CMS as there is no dynamic content to load.