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  1. #1
    Join Date
    Apr 2012
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    SW England
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    Exclamation Misleading Magix Marketing

    Up to now, XDPXv16 has not been telling me how wonderful Xara Cloud is.

    Today, it's back: http://www.xara.com/uploaded_files/2...ticeboard4.jpg.

    The blurb is misleading as there are a great number of things that are possible in XDPX that are not implemented (yet) in Xara Cloud; I could mention layers as one essential example.

    I applaud the development team that has delivered an on-line product that is platform agnostic.
    I would further applaud Xara reporting on how close Xara Cloud's alignment to full compatibility is progressing against their Desktop applications. A simple roadmap and percentage of features realised would be all the marketing hype that is needed.

    Acorn
    Acorn - My currently active Xara software: occasionally serviced XDPX, purposely unserviced XDPX12 & XDPX11 (32/64-bit), unserviced XWD Premium 15 & 12, XPGD10, X3D7 and lots of 'permanently-owned' licences back through time (to CC's Artworks)

  2. #2
    Join Date
    Nov 2013
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    Hertfordshire, UK
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    Default Re: Misleading Magix Marketing

    Normally I'm the first to criticise marketing as you know but I don't see any problems here. It's not advertising itself as a replacement to the desktop version but can indeed make changes and additions to .xar and .web files. If it said limited editing capabilities of xar files, that'd probably bad marketing lol

  3. #3
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    Default Re: Misleading Magix Marketing

    Quote Originally Posted by Rob-Xar View Post
    Normally I'm the first to criticise marketing as you know but I don't see any problems here. It's not advertising itself as a replacement to the desktop version but can indeed make changes and additions to .xar and .web files. If it said limited editing capabilities of xar files, that'd probably bad marketing lol
    Rob, I cannot "take my documents everywhere" if I am unable to "edit my files" and "collaborate with anyone, anywhere" and cannot handle transitions in "presentations". Yes, Xara Cloud implies Internet connectivity and collaboration implies people with Internet access and email accounts. It all kind of hides the truth around my "documents" and my "files" if they have layers or presentation steps. It doesn't mention Windows. Surely having a Desktop application menu item, Window > Xara Cloud is enough?

    Acorn
    Acorn - My currently active Xara software: occasionally serviced XDPX, purposely unserviced XDPX12 & XDPX11 (32/64-bit), unserviced XWD Premium 15 & 12, XPGD10, X3D7 and lots of 'permanently-owned' licences back through time (to CC's Artworks)

  4. #4
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    Nov 2013
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    Hertfordshire, UK
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    Default Re: Misleading Magix Marketing

    Come on Acorn there's no need to be difficult here. You know you can upload your files to a cloud drive (take them anywhere), open them up and change text for example (edit them), click the share editing button and share with someone (collaborate), and transition handling in presentations is on the list to be implemented (which isn't needed to have a presentation).

    There's nothing in the noticeboard that isn't true. There may be limitations or some things you can do so much but it's still possible. It's not misleading in any way.

  5. #5
    Join Date
    Feb 2007
    Location
    UK
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    16,062

    Default Re: Misleading Magix Marketing

    Quote Originally Posted by Rob-Xar View Post
    There's nothing in the noticeboard that isn't true. There may be limitations or some things you can do so much but it's still possible. It's not misleading in any way.
    It is misleading if it does not point that there are limitations
    -------------------------------

  6. #6
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    Nov 2013
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    Default Re: Misleading Magix Marketing

    How so? Marketing departments do not advertise what their products can't do, and everything in the noticeboard is possible.

  7. #7
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    Default Re: Misleading Magix Marketing

    Rob, sorry I didn't intend this to be a major tiff; I was trying to point out that drumming Xara Cloud into Xara Desktop application users while there are functional gaps is nothing more than irritating.

    Acorn
    Acorn - My currently active Xara software: occasionally serviced XDPX, purposely unserviced XDPX12 & XDPX11 (32/64-bit), unserviced XWD Premium 15 & 12, XPGD10, X3D7 and lots of 'permanently-owned' licences back through time (to CC's Artworks)

  8. #8
    Join Date
    Feb 2007
    Location
    UK
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    Default Re: Misleading Magix Marketing

    misleading: 'giving the wrong idea or impression'

    the notice does this, because there will be files that you will not be able to edit and this is not mentioned

    you cannot argue that because marketing does this sort of thing all the time by omission, that somehow that makes it not what it actually is
    -------------------------------

  9. #9
    Join Date
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    UK
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    Default Re: Misleading Magix Marketing

    irritating is a mild way of putting it
    -------------------------------

  10. #10

    Default Re: Misleading Magix Marketing

    Months ago, I tested Xara Online and found it really nice
    although if we compare its features with desktop software
    certainly feels limited... but maybe, just maybe, these
    limitations are web browser limitations.

    For example, in html files, layers could be implemented
    as DIVs but within svg files, layers are implemented as
    groups.

    If my guess is correct, Xara Online will implement more
    and more functionality as javascript code, so Xara Desktop
    application would benefit from having (finally) a
    user friendly programming language at its core.

 

 

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