Kit-Kat 4 Fingers

[Rik]

Nestle have lost their latest battle with Cadbury, to trademark their 4 Finger Kit-Kat.
However, Nestle are not giving up yet.

So, do you think a company should be allowed to trademark a shape?

I used the 3D Tool to easily make the 4 Finger bar.

[gwpriester]

Maybe it is just me but I think there are about a trillion more pressing issues at the moment.

The shaded portions of chocolate would not be that dark Rik.

[Egg Bramhill]

So, do you think a company should be allowed to trademark a shape?

Interesting question Rik. Is the Toblerone shape trademarked?

DISCUSS

[Rik]

You're right, Gary.
No doubt about that.

I was not really going for accuracy, which is why I didn't post in the Art Gallery.
It was just a bit of fun, in drawing the shape, and then trying the 3D Tool for quickness.

[Rik]

Interesting question Rik. Is the Toblerone shape trademarked?

DISCUSS

I think you will find the Toblerone shape is trademarked.

I think the reason why Nestle lost, is that the shape is not seen (distinctive enough) whilst it is in its wrapper.
Toblerone is distinctive.

[Egg Bramhill]

That's what the article points out Rik. Strange decision in my opinion.

[Rik]

That's what the article points out Rik. Strange decision in my opinion.

Do you mean that Nestle should have been able to trademark the 4 Finger shape?

[Jonopen]

Maybe it is just me but I think there are about a trillion more pressing issues at the moment.

Are you refering to the widely reported unsustainable deforestation and habitat distruction from Nestle’s palm oil production, required to make KitKat bars?

[gwpriester]

Are you refering to the widely reported unsustainable deforestation and habitat distruction from Nestle’s palm oil production, required to make KitKat bars?

No, but that is always a consideration. My thinking was closer to home.

[stygg2003]

+1 Jono

Stygg