Dear Xara...

Why are there templates in the Xara Cloud (XC) listings that are no in the Desktop applications Online Content Catalogue (OCC)? http://www.xara.com/templates/

Business Cards
6 designs not available to the Desktop.

Presentation Themes only in XC
  1. Car
  2. Cardealer
  3. Company
  4. Corporate
  5. Enterprise
  6. Fitness Trainer
  7. Galaxy
  8. Growing Company
  9. Landscape
  10. Law Firm
  11. Logistics
  12. Marketing Agency
  13. Milestone
  14. Motorcycle
  15. Neon
  16. New Fashion
  17. Pitch
  18. Restaurant
  19. Security
  20. Serviced Apartment
  21. Software Service
  22. Sport
  23. Startup
  24. Startup Pitch Desk
  25. Summer
  26. Transport
  27. Trip
  28. Work


Facebook & other Social Media
Little or nothing in the Desktop.

Product Sheets
One in the OCC, 9 in XC.

Seriously, the list goes on.

Templates are easy to "publish" to the OCC as they don't require a Desktop application update, the main thing where you are failing your Customers in desktop land.

Now anyone can sign up for the Xara Cloud and you may think you are gaining market penetration.
Would it be silly to find it was just a plunder call and all your SaaS business predictions fall flat?

The scores for E-Books & Resumes are 0/7 & 5/13 in OCC/XC are quite telling; you don't appreciate the depth of interest and capability your loyal Customer base has.
If you did, you would be "publishing" all of these templates, trumpeting "We care!" Some might believe, have faith and renew their Update Service.

Matt Bolton's Open Letter:
Secondly, Xara is not pivoting from the Desktop products. We will continue, as we always have, to release new features and performance improvements on a consistent basis. What we are doing is investing in new areas of growth, but the existing business around the Desktop products remains strong. The rich content creation market is massive yet highly competitive and we believe Xara is well positioned to drive the market forward.

The third is that we aim to attack the business market with Xara Online and we will be delivering a feature set consistent with those requirements. Xara Online will work seamlessly with Xara Desktop files which allows Desktop customers to reap the benefits of these complementary features. It is our job to best balance all customer feedback as we aggressively grow the customer base in new markets.
Acorn