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  1. #1

    Lightbulb OPEN LETTER TO MATT BOLTON

    I've just been catching up on the changes at Xara, and frankly, it doesn't look promising for the future. Matt's letter talks about a passionate user base, which is true, but at the same time Xara's focus is now clearly on the cloud--and not their traditional market or current user base--but to one they hope will be stronger.

    Unfortunately, I've seen too many tech companies make this kind of pivot to a market they assume is bigger and more lucrative than the one they have. Creating a spinoff to do this is a good way to test the market, but redirecting the entire established brand of the company is not.

    There are already other solutions like this online with established user bases, such as lucidpress, scribus, flipbuilder, fatpaint... Then there are the established and popular online web builders, such as wix, weeby and squarespace, all of which have huge user based and large marketing budgets.

    Not to mention the online content tools from the giants: Google/G-Suite, Microsoft Office Online are the mass-market corporate online solutions, and the Xara site doesn't present any compelling reason for corporations to choose Xara's new offering over those established brands. In the past, focusing on "The Enterprise" has been a way to think you're getting a huge market, but, reaching that market means going through giants you simply can't compete with.

    If Xara wants to go to the cloud, they should work on offer an online subscription for Xara Designer on cloud-based servers that can be accessed on almost any platform: at the very least Windows, Mac, and ChromeOS. One of the reasons I stick with windows is to use Xara, but if I could run it off the cloud on a ChromeOS computer or tablet, I'd be happy to do that!

    Xara could "make it easy" using the graphics engine they already have and create a simplified, touch-friendly interface. Then they'd be among the very first in this new market of online yet powerful graphics editors. They'd be cross-platform, cross-device, and instantly increase their reach and market.

    Matt, if you, or anyone else in management are reading this, feel free to contact me directly. I've not only been a very long time passionate user and public advocate of Xara, I've worked with Microsoft, Corel, WordPerfect, Bitstream, and even in their day, NetObjects, Xerox and Ventura. I've seen how these companies were misguided and lost. I don't want to see that happen with Xara which has, unquestionably, one of the very best graphics programs on the planet.
    IP

  2. #2
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    Default Re: OPEN LETTER TO MATT BOLTON

    Still not a single one give by Xara?
    IP

  3. #3
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    Default Re: OPEN LETTER TO MATT BOLTON

    Quote Originally Posted by Wolfgang View Post
    Still not a single one give by Xara?
    wolfgang, give Xara and Matt time.

    Acorn
    Acorn - My currently active Xara software: XDPX (current, v15, v12 & 11 (64-bit)), unserviced XWD Premium 15 & 12, XPGD10, X3D7; lots of licences back through time (to CC's Artworks). If your Post identifies a Xara software fault, please raise it directly with Magix --> support2.magix.com.
    IP

  4. #4
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    Default Re: OPEN LETTER TO MATT BOLTON

    Crickets.

    And I should point out that Daniel Hill-Harris was one of the earliest authorities on graphics software and was writing books, articles, and product reviews well before many were even using computers. I think the points Daniel makes are right on the money and I totally agree.

    In marketing we used to call this, A bird in the hand. Or A rare glimpse into the obvious.
    Gary W. Priester
    Mr. Moderator Emeritus Dude
    , Sir

    gwpriester.com | Custom-Stereograms.com | eyeTricks on Facebook





    IP

  5. #5
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    Default Re: OPEN LETTER TO MATT BOLTON

    whoa this is last year"s thread and still no reply from xara - that's time enough surely...

    what does this thread say about how much they care ?
    -------------------------------
    IP

  6. #6
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    Default Re: OPEN LETTER TO MATT BOLTON

    More than they can say.
    ** Detailed "Create A Spinning Logo Tutorial" is available in .pdf format for download at this link **
    Outside of a dog, a book is a man's best friend. Inside of a dog, it's too dark to read. Groucho Marx.
    IP

  7. #7
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    Default Re: OPEN LETTER TO MATT BOLTON

    Ugh!
    IP

  8. #8
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    Default Re: OPEN LETTER TO MATT BOLTON

    Quote Originally Posted by Acorn View Post
    wolfgang, give Xara and Matt time.

    Acorn
    Chuckles !!

    Click image for larger version. 

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    ________________________________
    Illustrations
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  9. #9
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    Default Re: OPEN LETTER TO MATT BOLTON

    The point has been made, and made clearly. This is an important thread, so let's keep the posts cogent and civil.
    IP

  10. #10
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    Default Re: OPEN LETTER TO MATT BOLTON

    Quote Originally Posted by amoore View Post
    The point has been made, and made clearly. This is an important thread, so let's keep the posts cogent and civil.
    Sadly, the point has been made to the wind.

    Acorn
    Acorn - My currently active Xara software: XDPX (current, v15, v12 & 11 (64-bit)), unserviced XWD Premium 15 & 12, XPGD10, X3D7; lots of licences back through time (to CC's Artworks). If your Post identifies a Xara software fault, please raise it directly with Magix --> support2.magix.com.
    IP

 

 

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