Xara - New Logo?

**Rik** · 27 March 2018, 06:21 PM

Originally Posted by The Alien

It's a logo. There's not an obligation to explain anything on it.

I agree with you that they don't have to explain anything. And they haven't
But...
Does that mean that we can't ask the question?
I would have thought that engaging with your audience is much better, than not. Wouldn't you say?!

Well, that's my point of view.

**wizard509** · 27 March 2018, 08:10 PM

Originally Posted by Rik

I agree with you that they don't have to explain anything. And they haven't
But...
Does that mean that we can't ask the question?
I would have thought that engaging with your audience is much better, than not. Wouldn't you say?!

Well, that's my point of view.

I agree Rik.

**stygg2003** · 28 March 2018, 06:01 AM

Originally Posted by Rik

I agree with you that they don't have to explain anything. And they haven't
But...
Does that mean that we can't ask the question?
I would have thought that engaging with your audience is much better, than not. Wouldn't you say?!

Well, that's my point of view.

+1 Rik but I think they will still ignore you like they seem to have done with most things on Tg. in the past.

Stygg

**The Alien** · 28 March 2018, 07:54 AM

Originally Posted by Rik

I agree with you that they don't have to explain anything. And they haven't
But...
Does that mean that we can't ask the question?
I would have thought that engaging with your audience is much better, than not. Wouldn't you say?!

Well, that's my point of view.

Sure and yeah, you can ask the question. I'm just saying the answer you would get might be "It's simply a logo, there's no meaning behind it".

**Jonopen** · 28 March 2018, 09:44 AM

The sun is shining and the first green shoots of spring are bursting through which probably accounts for my upbeat appraisal, but to me the modified 'X' has a bit more personality and interest. The negative space created by the gap adds energy, dynamism and balance. It's a bit of a stretch of the imagination but my interpretation is that it represents Xara Online breaking away and having freedom from being tethered to the PC desktop.

Not sure why just the FB version though. It would be interesting to hear what Xara are thinking.