2nd Lexus ad stereogram

[gwpriester]

The hidden image and the pattern were created in Xara and used to create the stereogram image (a leaping stag). The image was supplied to Team One, the ad agency, as a 350ppi TIFF. The agency assembled the stereogram with the car and text.

The concept behind the ad campaign is the on-board safety system can see hazards and obstacles before the driver can.

The third and fourth ads in the series will run later this month and through December.

[Rik]

The Stag is quite clear to see. Well, it was for me!

[Boy]

Sounds like a nice assignment Gary. Congrats!

[Scotty]

Nice Gary...gotta try that me self LOl...congratulations...
Jim

[Ron Duke]

Nice as always Gary. The antlers were hard for me to make out, though.

[gwpriester]

Nice as always Gary. The antlers were hard for me to make out, though.

This is about 1/2 size and 1/3 the printed resolution. But holding very fine shapes like that is very hard.

[Egg Bramhill]

Works for me.

[gray]

Easy to see and very cool as always, Gary.

[browj2]

Very nice. I am travelling and tried to view this on my cell phone but couldn't focus in. On my laptop, I saw 2 stags, refocused and saw just the one. I was looking to see the Lexus in stereo but it isn't, I presume. I have an older RX350 and my wife was drooling the other day over the new version in the showroom. Quality, like your stereograms, Gary. That would be why they hired you.

[TimS]

That's really cool.
I don't recall stereograms being used in print advertising before, what a great idea.