Supersite and graphic options

[Lynnzer]

I'm relatively satisfied with the website content and presentation now.
There's still a bit of tidying up to do, ie font sizes to be sorted out etc.

That apart, I'm now trying to optimise for Google.
I used to have this website in 1st spot on the 1st page until about a year ago when it started to slip back. The site was done by MS Frontpage at that time so that code such as headers, kewords, alt images etc could be changed quite quickly. However it wasn't much use in doing a multiple size site for tablets, mobile phones etc and nowhere as friendly to use as Xara in positioning text areas and images.

So the switch to Xara was a no-brainer for me.
Optimisation is checked using WebCEO which is what I used to get 1st spot on the 1st page with the Frontpage site. I could easily implement the suggested code improvements but am struggling with the Xara code juggling around.

Google algorithms seem to have changed a lot anyway and the positioning of many mainly generic websites into the top positions is a result of that.
If anyone can suggest Xara optimisation tips I'd appreciate it.

You can view the source code from the site itself and based on the main key-phrase I prefer of mother of the bride outfits, perhaps enlighten me of any code changes you think may be helpful; as well as where to make the changes ie HTML Code (body) or HTML Code (head).

Thanks for your input so far everyone.

[Egg Bramhill]

I prefer of mother of the bride outfits....

Just as a suggestion, it's often worth looking at how similar businesses to yourself are achieving a high rating. Using your preferred search term I found one high on google search was using Google My Business to push that search term by adding it in brackets after their company name, i.e. Business Name - (Mother of the Bride) which seems to rank well. Their website title doesn't include this but they do tend to use it in their menu structure.

And perhaps changing your Google My Business from "Women's clothing store in Easington, England" to a more bridal focused content?

[Lynnzer]

Thanks for that. I have implemented these changes. The list of categories for Google My Business isn't generally available however I found this.

Best match is for Boutique.

[Egg Bramhill]

Looking Good