Is a published website optimized with regard to common elements?

[Acorn]

Egg, I wasn't suggesting rotating or scaling or any effects.
By the way if you do that and publish twice Xara elects to flip things around - now that's a dog's breakfast.

The main reason I Name files is to save on republishing time as Xara kindly renumbers images for each republish. There are some SEO benefits, which I rarely bother with.

Acorn

[Egg Bramhill]

So say I have a site with three variants and an image that I want to be named, and to scale proportionately on all three variants.... and to be repeated in several locations on the site. What's the most efficient way to do this?

Don't name images is my advice. This is an issue that Xara has been aware of for considerable time & not found a solution.

[Egg Bramhill]

....at least avoid unnecessary duplication of identical image files.

Xara doesn't duplicate identical images, whether across pages or duplicated several times on the same page.

[Egg Bramhill]

@ Acorn

If using a conventional website and the image is across a variety of pages or cloned on a page, you get different images saved despite them all being identical.

You only get a single image, only the name is changed on subsequent Publishes, but still only a single image.

[Egg Bramhill]

This is a video I posted in a thread re a similar question: