In order to stay in the good graces of Google, you need to have a no follow on links that go to other sites that you may get any type of payment from. This would apply to affiliate links like Xara has for its products.

I do web sites with independent sales representatives and if there is a link to one of the sites that they represent, it would need to be a no follow link. Google can penalize the site that is doing the linking and the site it is linking to. Google started this in order to get rid of these link sharing sites and the paid back line schemes that were around for older SEO.

With using Xara software there is currently no way to enter a no follow link. It would be helpful if there was a radio button on the Web properties window which you could select that would put the no follow code in:

Typical code would be:
<a href=”insert URL here” rel=”nofollow”

Currently a person would have to manually go into the HTML code and place the no follow.

I have seen that over the last couple of years there has been a couple of questions on this and there was never a solution.

Typical requirement for no follow links :

paid links
press releases
advertorials
affiliate links including sales representative use of equipment brochures on manufactures sites.
and native advertising
Review of products that was gifted as part of the review

Several large companies have institutes a requirement that they only allow no follow links to their site in order to not get afoul of Googles policy.

Ray