By now xara is nothing more than abandonware owned by a company that's only interested in selling licensed content.
Like an all-you-can-eat restaurant.
It doesn't have to be a five-star restaurant but being at least something more then your local MacDonalds should be doable.

They better had gone up the M1 to Nottingham,from there came news that excited me to buy instantly.
Not by the slick marketing but they interact with and are engaged by and for their customers.
They are not there yet but started from scratch on their new products.

Last thing to add is:

Pride doesn't pay the bills.

Hans