Xara 365 vs SEO 2016?

[zaoka]

How is Xara 365 vs SEO2016?

Any special tips when planing a website?

Thanks

[gwpriester]

Have interesting and informative content that is relevant and easy to navigate to.

Too many people worry about being found by search engines. If your site is unique and offers the visitor something of interest, the search engines will find you.

[pauland]

Have interesting and informative content that is relevant and easy to navigate to.

Too many people worry about being found by search engines. If your site is unique and offers the visitor something of interest, the search engines will find you.

Absolutely. So many people blame poor SEO when really it's a poor website, or bad product.

Don't just rely on the website. Use social media too.

[Cloud]

Agree totally with Paul. Social media is very important to actually DRIVE traffic to the site, that in turn makes the site popular in the search engines eyes and therefore worthy of higher position in serps. Also as Gary points out the days or putting in keywords or even descriptions is over. Google are able to take the description straight from the text on the page and display it in search results. Content has always been king, original, designed for readers rather than bots and with plenty of long keyphrases and also LSI keywords (latent Symantic Indexing), which are basically related keywords (when you search for a keyword in google there are also some related keywords at the bottom of the page, use those as well.