I think the van first, I think they aim mostly at retired couples in the north leeds and north yorkshire areas; i.e. rich people with no time to visit showrooms and not too taken with purchasing from a faceless online seller. Also most places around here are quite far from showrooms, for instance if you live somewhere like Addingham village you will need to travel to harrogate or leeds to get to a showroom selling nice stuff and that can be a two hour round trip.