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  1. #1
    Join Date
    Oct 2002
    Location
    Liverpool, N.Y.
    Posts
    6,085

    Lightbulb These logos need better typography!

    I thought I'd just throw this out for members to play with (or not): Creative Market was giving away "instant logos", and to be fair, they weren't giving away typefaces, so I think they used Google fonts.

    To be un-fair (!), the typography sucks. Do you think you can do better? What typeface would you use? Can you take a sec' and post your makeovers?

    Click image for larger version. 

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    I can't offer any prizes or anything: I can discuss this stuff with members, though.

    And remember, because this page was free, you add better text and I think you've got yourself a few new logos to convince clients to use, right?

    Even if not, at least this gives you some real-world experience with using fonts and good typography practices, something we don't get into nearly enough on tg.

    My Best,

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    Last edited by Gare; 09 March 2016 at 02:25 PM.

  2. #2
    Join Date
    Dec 2007
    Location
    Sunshine Coast BC, Canada. In a beautiful part of BC's temperate rainforest
    Posts
    9,864

    Default Re: These logos need better typography!

    Here is a go at the mug one. The main font is Americana extra bold. . I altered the g slightly and rotated the u inside the cup. The secondary text is Switzerland Narrow
    Attached Thumbnails Attached Thumbnails Click image for larger version. 

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    [SIGPIC][/SIGPIC]
    My current Xara software: Designer Pro 365 12.6

    Good Morning Sunshine.ca | Good Morning Sunshine Online(a weekly humorous publication created with XDP and exported as a web document) | Angelize Online resource shop | My Video Tutorials | My DropBox |
    Autocorrect: It can be your worst enema.

  3. #3
    Join Date
    Jun 2002
    Location
    Dunoon, Scotland
    Posts
    4,778

    Default Re: These logos need better typography!

    The ones that I think are the "Royal Mountain", "Beer Pub" and "Bowtie". When I see Royal Mountain I think of the west, the Rockies and therefore should use 1900's woodcut font. The Beer Pub total logo lacks definition all round and the font just doesn't help. Gee the Bowtie word is asymmetrical and the word could be the logo. It's always the case when I worked in a small design shop a price was agreed so you were allotted a time to complete the job so nearly always the font was last and therefore most times I took the work home if I wasn't satisfied.
    Design is thinking made visual.

  4. #4
    Join Date
    Dec 2007
    Location
    Sunshine Coast BC, Canada. In a beautiful part of BC's temperate rainforest
    Posts
    9,864

    Default Re: These logos need better typography!

    Here is my idea with the Bowtie. The font is Desire Pro with the cap B and cap t replaced with extras ( I did use Designer Pro for this but it was a bit of a pain replacing the glyphs) I slightly altered the shape of the bowtie to add a bit of a whimsical touch. The idea was to bring to mind the image of a waiter straightening his bowtie.
    Attached Thumbnails Attached Thumbnails Click image for larger version. 

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    [SIGPIC][/SIGPIC]
    My current Xara software: Designer Pro 365 12.6

    Good Morning Sunshine.ca | Good Morning Sunshine Online(a weekly humorous publication created with XDP and exported as a web document) | Angelize Online resource shop | My Video Tutorials | My DropBox |
    Autocorrect: It can be your worst enema.

  5. #5

    Default Re: These logos need better typography!

    The Pizza Oven was in distress (get it, hah hah) over its logo and name. So a change was in order...

    Click image for larger version. 

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    Click image for larger version. 

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  6. #6
    Join Date
    Jan 2006
    Location
    Urmston, Manchester,England
    Posts
    2,527

    Default Re: These logos need better typography!

    Knowing nothing about typography guys, I just used what I thought looked ok!!!! so no gasps and shock horror what the hell as he used
    For The I used Bubblegum sans reg.
    For Mug I used Goblin.
    For the bottom text I used Dominican reg.

    Hope I've not freaked you typo. masters out

    Stygg
    Attached Images Attached Images  

 

 

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