It took until Post #15 for the detail to appear that the site had Variants. Until then, most of the assistance was necessarily speculative.
I mentioned:
To my mind, this is a good précis of the Google starter document.Most SEO is common sense: good content, alternative text for images, focused page name and a smattering of meta description.
Register with Google Webmasters and include a sitemap.
We can say what we like, this is a forum not a court.
Satis dictum.
Acorn
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