Jewelry website

**Cloud** · 09 October 2015, 09:47 PM

We were approached to create a website for a client who is a jewellery designer over in Minnesota, USA. We were really inspired by the jewellery design and decided that the site needed to be minimal and fresh to allow the jewellery to stand out. The client supplied the brilliant photos and it was decided that each collection would have it's own background colour which really brands each collection; all of which are so different to the others.

I was very proud of our design team and they really worked hard on the overall minimalist design (it seems the simpler something is the more difficult it is to make look good) and did a lot of hard work to customise the look of the ecwid shopping cart (lots of custom css modifications involved in this one) to match the rest of the site, ecwid is difficult at the best of times just to set a universal font but we had to do a lot to re-arrange the layout so that the description appeared in the place we wanted it, normally it is below the main product image but we felt that as the descriptions are quite minimal it would be best to move it over by the price etc.

The site has a mobile variant as well so if you want to look at that please go ahead. The site was created using adobe muse and of course the shopping cart is ecwid.

There is still a little way to go before all the products are entered but please be sure to check them out.

http://www.elementasjewelry.com/

**gwpriester** · 10 October 2015, 12:46 AM

Nicely and elegantly done, Cloud.

**angelize** · 10 October 2015, 01:31 AM

Very nice I love that the collections have different background colours. A very elegant site and the jewelry is beautiful.

**roly** · 10 October 2015, 06:10 AM

Hi Cloud, clean and simple, very well done. Question, what are those thin white lines that go across the page ? see picture below

Click image for larger version.

Name: collections page.jpg
Views: 445
Size: 34.1 KB
ID: 110490

Ciao

Roly

**siran** · 10 October 2015, 07:11 AM

I don't see white lines in FireFox, Chrome, Opera and IE on Windows 7.
Very nice site.

**pauland** · 10 October 2015, 08:27 AM

Nice work Cloud!

OK, I always talk about something..

Some of the copy seems a bit over-long and a bit odd.

Here's one thing to definitely change: "Elementas designs are created for stylish woman for .." I think women might be better!

Two "for"s in four words, not so much to my liking - not reading well to me.

"longs for the freedoms that she denies herself." should really be "longs for the freedom that she denies herself."

Etc..

I think the copy isn't from someone whose first language is English and is a little clunky as a result.

Some of the image panels have text that is in such a big font they feel a bit uncomfortable to read on my laptop. The panel totally dominates when really the image behind needs to be seen. I think the panel is too big and overly-dominant. I might even wonder if the text could work without the panel and use a bit of a subtle blurred shadow to pop it.