We were approached to create a website for a client who is a jewellery designer over in Minnesota, USA. We were really inspired by the jewellery design and decided that the site needed to be minimal and fresh to allow the jewellery to stand out. The client supplied the brilliant photos and it was decided that each collection would have it's own background colour which really brands each collection; all of which are so different to the others.

I was very proud of our design team and they really worked hard on the overall minimalist design (it seems the simpler something is the more difficult it is to make look good) and did a lot of hard work to customise the look of the ecwid shopping cart (lots of custom css modifications involved in this one) to match the rest of the site, ecwid is difficult at the best of times just to set a universal font but we had to do a lot to re-arrange the layout so that the description appeared in the place we wanted it, normally it is below the main product image but we felt that as the descriptions are quite minimal it would be best to move it over by the price etc.

The site has a mobile variant as well so if you want to look at that please go ahead. The site was created using adobe muse and of course the shopping cart is ecwid.

There is still a little way to go before all the products are entered but please be sure to check them out.

http://www.elementasjewelry.com/