Interesting question Gary. I'd say a light beer in the UK refers to a lower alcohol content, not a lower calorie content.why do we have diet soda, diet meals, diet candy, but light beer? Why not "Diet Beer"?
Good sketch tho
Egg
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Thanks for that, egg.
Reduced alcohol content is also part of the "light" claim here in the USA, but it's sold as a "less filling" drink because there are also less carbohydrates...which is part and parcel of less alcohol.
But in the final reel, the US breweries (foreign-owned, but still on US soil!) feel the term "diet" is synonymous with a sissy drink, thus the fudge term "light".
My Best,
Gary
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