...at least, HypeForType is new to me. Their owner (a one-man show with a few contract players) contacted me, I told him to stop spamming me just because I'd bought one font from his site, he wrote a detailed apology, and the two of us are cool now. :)

The fellow is trying to make new and interesting fonts easy for people who do typography easy to find. Two of his Greatest Hits, NeoDeco (which you'll think "buzzes" here, but it's really fine work and needs to display at large sizes), and Calgary Script, which is casual but very powerful, can be seen here.


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The next time you have a few bucks left in a budget for text that will look fresh, and almost unique in your ad, check out



He's a clearing house for a few boutique foundries and has other exclusives. You might find the foundry font you seek is cheaper at HFT.

My Best,

Gary