Sorry to have to butt in again but I still believe there has to be a vision statement or some stated aim for the redesign.
I would normally try and optimise a design for web, browser ICO, paper, marketing, badges, stamps, coupons, receipts, invoices, t-shirts, posters, flyers and the like; cost and simplicity being the key drivers where the design is the linchpin for the vision:
Acorn
Bookmarks