Now, "Be kind: rewind" is an archetypal LOL, Paul!

The parent company, Viacom, is notorious for making "wide turns" when it comes to marketing models and paradigms, and I'm not sure their core competence as a media company prepared them for taking on a chain of retail stores—when clearly ALL physical media outlets need to change or die—at an expense that has their accountants scratching their heads all too slowly.

If I were a mega-corporation (as Mr. Romney said, "Corporations are people, too!"), I'd look very closely at Amazon, and how they get both physical and digital goods to the market. They did "loss leaders" with eBooks and the Kindle Fire, and at the same time, Amazon has been profitable in a market segment that is tanking.

You can also get popcorn in "Snacks and Soft Drinks-Aisle 5" at Safeway, Paul.

Just in case the Blockbuster sign in your neighborhood is suddenly replaced with Store Closed, a chain I'm not familiar with.

-g