Logo critique and ideas required

[Intbel]

I am uncertain how the tag line of "Sensible, Practical, Cost-Effective ... " strikes me. To me, that tag line doesn't bolster the "Safety Solutions" part of your business name.

Exactly. It's a business. Busimess is about profit. Health care can get in the way of profit.
After all, the health-care industry can not make a profit out of healthy people.

Sorry, digression happened. Re the logo - here's an idea to play with.
What you have right now is more of a letter heading or adverising banner than a logo.
I don't fully know what each symbol means, not my symbols.

However, just something to play with. It may kickstart some ideas, or even a "solution" >cough<

[Rik]

Here's a few ideas.

[gwpriester]

My suggestions

[angelize]

I decided to have a go at this

[basils57]

Thanks for these folks. In answer to mwenz, the original intention of the green rectangle and cross was to use the green to suggest safe and the cross can be aligned with health - abstract and contentious, I know. But we feel that that image has become symbolic, could be we are misreading that?

Being a consutancy however, we want any new logo to provide an impression of professionalism as much as anything else. Rik's circular and angelise's idea hold some appeal - probably because they move away from the current - but does the flag convey professional, and is the circle too much of a change away from a rectangular shape? I also like Rik's extension of the current.

My remarks probably explain why I asked the suggestions in the first place, being an obvious amateur on the subject. But your comments are certainly stimulating.