I have just been sent this by Channel 4 and thought it was a clever way of dealing with the Cookie law and privacy issues in general.

"We know stuff like this can be a little daunting so... we’ve asked Alan Carr to give a quick intro to the Viewer Promise. You can watch it here, and if you’re keen to find out more, there’s plenty more information on our Viewer Promise and our Policies too"

http://www.channel4.com/4viewers/

Today I have spoken to two web development company's who manage and host two large'ish (4K SKU's) B to B and B to C web sites for me, and they have yet to implement anything until, as they put it, "the dust settles".