In an ideal world one designs for the end user, but when all is said and done, it doesn't matter what the designer advises the client has the final word. As you can see from my attachment on the previous page, the first site was designed to evoke the feeling of olives. The client originally liked the site and it was uploaded for about 2 months, and then they saw another site they liked (for a restaurant) and they wanted the same colours...and a new design to boot. I advised my landlords against the darker colours (generally I prefer a lighter or brighter palette myself) but they persisted and as they are the client I have a responsibility to do what the client wants, not what I feel is more appropriate. They are thrilled with the site, as are their Japanese agents, and the site has generated them business. What I preferred in terms of the site is irrelevant when the end result is what the client wanted.