I have been reviewing different marketing automation systems and many of them work on the basis of having a list of prospects in a database and then mapping those to your website using analytics.
The concept is like this:
A visitor to your website has a look around, but you ask them to provide an email address to download a document. Then you link a browser cookie to their CRM details. Over time, as they browse more and more of your site, you get a profile built up of if they are ready to buy.
I can attach the tracking code on a Xara site OK.
But, the better systems allow you to ask the user to login each time (or simply type in their email address) to access additional content. This allows you to track the same prospect if they are using different computers to browse.
Now, I can get this from a system like Hubspot, but I hate using CMS solutions for websites, especially since Xara has spoiled me.
Does anyone know how we can make a Xara site have various pages enabled only once the user logs in?
Also, if someone is able to provide me with the services to do this, it would be great, as I simply don't have the time.
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