Creative input for animation

[ruffino]

Hi, can I ask who your target audience is? I have a couple of suggestions, but they might not be relevant.

The target audience are lighting manufacturers. typically small to medium size companies.

Do you think the graphics are too much or detract. Our site www.rkimarketing.com is more basic. I wanted to convey an "out of this world" technology, a "new world" of lighting site, something different and new.

I hate boring, but simple sells,do you suggest something more sterile or "laboratory-ish"? I think that is it, (Ahaaa!) I will get pics of the lab in Taiwan and create pages based with them, some graphics to liven things up, but the new site should welcome manufacturers to the factory. What do you think?

this site does look cool though

[ajreed]

Rotating eggs - ok - but why do the lights rotate as well - normally any lighting would be static - reduces the authenticity for me.

Otherwise its developing even if the rotation is not as smooth as I would have thought possible.

Also the site took some 30 seconds or so for all the eggs to appear and rotate at their full speed.

Just my thoughts ...

[ruffino]

Rotating eggs - ok - but why do the lights rotate as well - normally any lighting would be static - reduces the authenticity for me.

Otherwise its developing even if the rotation is not as smooth as I would have thought possible.

Also the site took some 30 seconds or so for all the eggs to appear and rotate at their full speed.

Just my thoughts ...

I agree about the lights, sort of a default for the 3d graphics program, it does take too long to load, perhaps static planets, but I do think the lab idea has merit.

I am going to keep this template for a personal site later. I am also going to toy around with the graphics generator and animation, I like to be different and different is more impressionable, good or bad.

[Big Frank]

A little pushed for time so I can't really comment in length as I'd like so just some bullet points

• I looked at your site this morning and I thought "Easter Eggs"
• the animations are huge and serve no actual purpose other than to detract the user's attention from the real star, the product
• "the new site should welcome manufacturers to the factory" - do you think your design does this?
• the most important thing you have is your product - the biggest thing on your home page is planet earth : they are both fighting for attention and earth clearly wins
• the concept of 'out of this world' is understandable but it can also mean 'way out', 'far out' 'lost in space' - if you had William Shatner to advertise your product the concept would work, but as it stands, it's simply too big and anomalous a concept to work on its own - you want people thinking of ET's little fingertip, you don't want people to think of 'Alien'
• you have text all over the place leading to wandering eye syndrome - help the user find his way, use visual logic.
• The killer phrase "solid state lighting without the need of massive heatsinks" should be the headline, at the moment it is a little lost
• your home page is

See the attached for an example of how the designer attracts the viewer's focus to the primary objective, at left is what has been created, at right is what the user's eyes are automatically drawn to, use this to your advantage!

I hope you find those points useful

A bientôt!

[ruffino]

A little pushed for time so I can't really comment in length as I'd like so just some bullet points

• I looked at your site this morning and I thought "Easter Eggs"
• the animations are huge and serve no actual purpose other than to detract the user's attention from the real star, the product
• "the new site should welcome manufacturers to the factory" - do you think your design does this?
• the most important thing you have is your product - the biggest thing on your home page is planet earth : they are both fighting for attention and earth clearly wins
• the concept of 'out of this world' is understandable but it can also mean 'way out', 'far out' 'lost in space' - if you had William Shatner to advertise your product the concept would work, but as it stands, it's simply too big and anomalous a concept to work on its own - you want people thinking of ET's little fingertip, you don't want people to think of 'Alien'
• you have text all over the place leading to wandering eye syndrome - help the user find his way, use visual logic.
• The killer phrase "solid state lighting without the need of massive heatsinks" should be the headline, at the moment it is a little lost
• your home page is

See the attached for an example of how the designer attracts the viewer's focus to the primary objective, at left is what has been created, at right is what the user's eyes are automatically drawn to, use this to your advantage!

I hope you find those points useful

A bientôt!

All good point! Thank You

[Big Frank]

PS: does this qualify as constructive criticism?

[Big Frank]

PPS: your design reminds me of a design I created for a client quite a long time ago - all of the points I make above were as valid then as they are now - but my client was absolutely sold on the 'lost in space' theme, if I can find the design i'll post it here for interest's sake

ttfn, whoooosh, gone