how to promote websites by using SEO

[jessica034]

Hi
I am in website development for over a year now. But most of the clients are also asking for promotion of their websites by using SEO. I have no knowledge regarding SEO. Can anybody suggest and help me on this issue. Just can’t give you any address of mine.

[steve.ledger]

SEO is a huge and often controversial topic. Do your clients know what it means?

You can use our search function to find previous discussions.

Here are some results to help you along.

Welcome to the Forums Jessica

[pauland]

Jessica, as well as exploring the Xara-related SEO discussions, it would be worthwhile considering the general advice for SEO which is software independent - after all the browser and search engines don't care what software is used to make a webpage. I'm sure you can use google to do this as well as I can.

It is a controversial subject, so make your own mind up as to what is or isn't important and remember it's actually more than making a few edits to a single web page or site - successful pages are often promoted via cross references from other sources.

Hopefully your clients won't be asking for you to get them to hit the number one google rank for their speciality.. ;-)

Good luck.

[jyoung]

Unfortunately, Search Engine Optimization can only, at best, improve a web page ranking in a search engine such as Google or what ever. It is not a end-all marketing tool in my opinion.

Many business owners have gotten emails, regular mail ads or attended a seminar that gave them the impression that SEO is what they need to promote their business. In these bad economic times businesses are looking to save money so they think that SEO will magically help them reduce marketing costs. Wrong.

That being said, it is always good to follow good coding techniques and SEO practices that allow the search engines to find the website and give it a good ranking. But a business must still continue to use other methods of marketing to promote their business and website. Always add the website URL to business documentation, such as business cards, email signatures etc.

The best way to get a search engine to rank you high - pay them.

[marck_don]

The only way you can have a successful business is of course to promote it effectively. Creating a website for this purpose has been one of the main marketing strategies being used by many successful business owners these days.

However, promoting the website from one site to another will not be able to give you the result you want. With thousand other related sites, you might get lost and your initial efforts as well. That is what we do not want to happen, right? We want success, top ranking, better exposure, more traffic and sales. We aim to have followers who will not only view our site once, but over and over and would even recommend it to others.

Learning the proven Search Engine Optimization strategy can empower you to achieve all these goals and even more. SEO strategy is the process of pushing your site until it reaches that most wanted first result page in major search engines. Undergoing the training regarding SEO can teach you ways how to have a push past your competitors. This technique will cover proven ways how to choose the right keywords, linking strategies and other web related tips and information. Taking an online SEO trainings with the help from reliable people and company will prove to be a sound investment that will very soon earn you money. It will not only help you drive more traffic to your website but it will be able to lead the targeted market who will in turn become your prospective customers that will make sale transactions with you. That way you will not only achieve success but most likely be able to remain on the top over your competitors.

[pauland]

Marck, I feel a bit uncomfortable having Xara staff actively encourage Xara users to engage SEO companies. It may well help some people earn more money, but for the majority of xara users, it won't, so the endorsment "Taking an online SEO trainings with the help from reliable people and company will prove to be a sound investment that will very soon earn you money." makes me feel very uncomfortable.

I was surprised to see the first time post of a user not have the "No PMs" restriction, and it was only then that I realised that you were a Xara staff.

It's great to see Xara staff here, but it would be nice to know sometimes whether the views expressed are in representation of the company or just a personal viewpoint.

My initial thought was that you were representing a SEO business.

[doramider7]

SEO is a huge and often controversial topic. Do your clients know what it means?

You can use our search function to find previous discussions.

Here are some results to help you along.

Welcome to the Forums Jessica

Jessica, as well as exploring the Xara-related SEO discussions, it would be worthwhile considering the general advice for SEO which is software independent - after all the browser and search engines don't care what software is used to make a webpage. I'm sure you can use google to do this as well as I can.

It is a controversial subject, so make your own mind up as to what is or isn't important and remember it's actually more than making a few edits to a single web page or site - successful pages are often promoted via cross references from other sources.

Hopefully your clients won't be asking for you to get them to hit the number one google rank for their speciality.. ;-)

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[taccom]

Hello all

I thought I'd weigh in on this discussion with my own experience. I have two sites in particular that rank extremely high in a the major engines for my key words/terms so I think I can offer some thoughts that might be helpful.

Number one is - Written CONTENT is king. Well written textual content is "spider food". Articles (content) should be a minimum of 500 words, with correct grammar and spelling-error free. Regular addictions to your content increase your standing otherwise the site is deemed stale after a time. It is generally advisable to keep your subject matter distinct as in once subject per page if possible.

Proper headings (H1 and H2) ... I'm still wondering how to do that in DP6 really but am using bold <strong> type and type size as a work-around until that is solved ... are important and should contain the key words/phrases for the subject matter of the page/article. Your page title, description and body text should repeat those words/terms but make sure you do not over use them as that is considered 'spamming' and gets you penalized ... generally using good English will keep that in balance ... if it sounds awkward to read it will likely appear awkward to the spiders reviewing the page.

Images ... always apply alt text (a description) as that gives the images something to offer the spiders.

Flash ... avoid cluttering your page, particularly at the top with flash ... spiders cannot read inside flash files so they are useless for SEO purposes and in fact can actually create something of a barrier to the spiders trying to crawl your content.

Page naming ... your html/htm file should be the keywords/phrases for the page ... i.e search_engines.htm would be far less effective than how_to_make_content_readable_to_search_engines.htm Generally I try to make the page title the htm file name as well.

Little trick ... If you are monetizing your page put some Google Adsense on it .. pulls Google to you and since they still represent the lion's share of search traffic, they are the ones to please.

Google also has webmaster tools and their tool to generate a sitemap is great as a sitemap is really important.

Linking. Internal links between content on your site (from page to page) is a great way to help the spiders move laterally through your site as well as vertically through pages. Linking out to other sites is OK but don't over-do it as that will pull rank from you and push it to the site you're linking to (basically outbound links imply that your site is subordinate to the site you are linking to.) Inbound links are gold provided they are from sites that have compatible content. In other words MarthasHotDogs.com linking to ImTheXaraWiz.com isn't worth much for obvious reasons ... whereas JoesPrintShop.com linking to you is great due to the compatible nature of the sites.

Promotion. The fastest and easiest way to do that is to lose your shyness and post links to your new material as you write it on sites like Redit, SumbleUpon and others ... you'll generate spikes of traffic but out of that, if your site is good, you'll keep a percentage of visitors coming back and also referring others to your site (virally marketing)

Install tracking code in ALL your pages ... I use StatCounter ... its free, excellent and they give GREAT support when something weird is going on.

Well those are the basics of some key issues I think will get you started, but remember that from crawl to indexing can take a while ... don't expect to show up right away in search returns. But I will tell you from experience that when you see your site climbing (which you can with StatCounter ... you can actually visit the search page and see where you ranked) its a thrill and when you see pages coming up in the top ten of tens of millions you know you're doing your work.

Hope this helps everyone!

Cheers
Paul

[steve.ledger]

Proper headings (H1 and H2) ... I'm still wondering how to do that in DP6 really but am using bold <strong> type and type size as a work-around until that is solved ...

Solved

See attached, view the source for proof.

[taccom]

Solved

See attached, view the source for proof.

Hi Sledger ... Bear in mind I'm not a code guy like you ... I can see the <h1></h1> and <h4></h4> tags in the code but am scratching me head as to how you got them in there. Thought you may have applied the H tags as names in the gallery ... doesn't seem so ... care to share??

By the way, I put a ticket in to support a few days ago about an issue ... they're still chewing it over me thinks ... issue was that in IE users were getting a 'Stack Overflow at line 0' error ... no problems with FF or Chrome ...any thoughts? Problem page is at tactical-graphic-design(dot)com

Thanks a bunch
Paul