We often see questions and comments about Xara Web Designer or Xara Xtreme changing the names of imported images by exporting them as numerical names and thus raising SEO concerns.

"Xara does not do anything with your files. Just place them correctly.
Automatically named images generated by WD/Xtreme are not your files by any means. They are rendered from the objects in your design. To use your files, place them with the placeholders."

~John Horn AKA: Covoxer

Here's a very simple method which can be used to retain original image names.