for the past 35 years.
Well, they had some real innovations. And I mean not borrowed or revamped. But that was back at the times of Steve Wozniak. He's the real inventor whose genius allowed that Apple tree to grow and blossom. And even to survive the PC tornado in early 80s. Yes, I'm talking about Apple II.
Another Steve is also a genius, but a marketing genius. He's the wizard of marketing opportunities and advertising.
And despite he is now a canonized saint autocrat of the Apple, it's not fair to forget that this apple was planted by two Steves. And who knows where would be Jobs now if not with Woz back then.