This is probably Pie-In-The-Sky but why not ask?
I guess this would be sort of a hybrid between a popup layer and popup photo. It could eliminate having to rescale objects on a popup layer and perhaps even be an alternative to a popup layer.
1- Create a new layer. Create a new view. Some how associate that view with the layer.
or
2- Have another option on the Link and on the Mouse-over tabs of the Web Properties Dialog for "Store a View"
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