Se7en

[gray]

Very inventive using the Arabic character for seven lordashraf.

[HayTay]

Looks like you're off to a good start, lordashraf. Very clever concept with the Arabic 7/V combination.

One thing you might want to try to do is pull the logo together a bit more somehow. When looking at the logo my eyes and brain interpret it as several different groupings (SE, V, and EN) and it takes a couple of seconds to identify the entire grouping as the word SEVEN. It takes me less time to pull it all together on the second version where the characters are similarly colored. On the first version I tend to read what appears to be a bold 'SE' and 'EN' first then try to find something to do with the Arabic 7/V to make it fit.

Just a suggestion, take it for what it's worth (about 2 cents),
HayTay

[HayTay]

Fiddled around with the Se7en logo a bit and here's what I've come up with so far.

I moved the Arabic 7/V up to give the logotype a strong baseline. The Arabic 7/V was resized so that, while the character still breaks out of the top of the 'word', the lower points on the top of the 7/V now line up with the tops of the 'SE' and 'EN' character groups.

The 'SE' & 'EN' were moved closer together to give the 'word' a more uniform character spacing. A one step contour around the Arabic 7/V was used to 'cut' the two letter 'E's so that they conform to the center character and help reinforce the adjusted line spacing.

And last, I reapplied your linear fill and drop shadow to the entire logotype.

I also exported just a B&W version of the logotype so everyone can see 'just the ice cream without all of the toppings'.

Check it out and see what you think...

Cheers,
HayTay