Fake Logo Challenge

**iamtheblues** · 07 September 2008, 07:19 AM

Some of you may remember the Quark Controversy of 2005 In September of that year they released a new logo which was met with a degree of outrage as it resembled a few others already in circulation. (See fig 1 outlined in red).
A mere 6 months later they relaunched with a newer new logo. (see fig 2).
Let's imagine for one minute that I was the MD of a graphics company called "Quirk", and I wanted to rebrand the product with the launch of a new logo,
do you think it likely I'd have a whole posse of lawyers wanting to talk litigation with me? Would that be right? How can we be expected to know every logo that's out there?
Would our defence of I never knew the other logo existed be believed? Is there a repository of all the logos in existence available for logo designers to pore over for possibly months to
make sure the Quark Controversy doesn't strike again?
The challenge is to use your design skills to create logos that are not dissimilar to ones we already know and love, without identifying where our inspiration came from, so that they may be correctly identified by others. Use any graphics program you want.
Saludos,
Bob

**ankhor** · 07 September 2008, 11:22 AM

Okay, I have read the challenge 3 times, and what I get is that we have to make a logo that is similar to another one but not so similar that you could get
sued over it. Is that about it?

Okay under that idea,

**iamtheblues** · 07 September 2008, 11:38 AM

That's about right, Dennis, if it's possible, try to make it in such a way that it is difficult to work out what the original product was; for example if the original logo was for a car company, your new fake might represent a computer manufacturer.
The attached is easy to guess, but I liked the idea.
Saludos,
Bob.

**angelize** · 07 September 2008, 10:36 PM

here is my fake logo.

**steve.ledger** · 08 September 2008, 12:45 AM

If I'm not mistaken, the point of the challenge not to create and alternative logo for a well known brand, but a copy of a well known logo as a fake brand?

Am I right?