Company Design Challenge

[iamtheblues]

That's a great TG logo, Ankhor, I prefer the top card.
I think green would be a better choice for the icons
and text, though.
Saludos,
Bob.

[steve.ledger]

Just another idea to keep the thread moving..

Here's the greenscale version..

[steve.ledger]

... and the greyscale

[ankhor]

thanks I am the blues, I did some alterations, just for fun
I did forget that some cards have front and backs.

[zee]

Fun challenge. Thanks for coming up with the idea Remi.

[remi]

Found not much time to play with another Design idea:

[steve.ledger]

Hey Remi nice, but.... now the rules have changed and submitters are allowed to any other colour rather than the tints of greens the customer likes??

To make it more difficult, the logo has to looks good with few colours and in b/w. The customer likes the colour green in every tint and shade (in this challenge it depends on you, if you're able to support the cutomer needs or not).

Will your /red/blue/orange leaves look good in Black & White?

[remi]

Hi Steve,

to solve this conflict of customer demands and the design above, I would recommend a customer different variants. The logo above could be the "high end" variant with green as the most prominent colour, but also additional spot of colours. The imaginary customer could choose, which one is the best to accomplish the different purposes.

An example:


It's also possible to remove the highlights from the b/w-version.

It's not really against the rules, right?

Remi

btw: The letterhead is not finished yet.

[steve.ledger]

That's fine Remi and you're right that sometimes customers can be shown alternatives which they may not have otherwise considered.

I think so far everyone was thinking 'the colour green in every tint and shade' was another of the requirements of the challenge.

[remi]

I think so far everyone was thinking 'the colour green in every tint and shade' was another of the requirements of the challenge.

Yes, and I am really glad, that this has happened, because this is a really important point we could add to our "lessons learned" list within this thread:
In order to understand each customer, it's important to talk to the customer and listen to him carefully.
If we only get a list of demands, it depends on the customer if he is really able to verbalise his needs and whishes. Each personal conversation with the customer gives us not only more understanding, but also the opportunity to question whishes.

There is also another interesting point and perhaps it's because we all know that this is a artificial Challenge (and a fun one, not a serious one), but nobody has tried to ask the customer about more details. In reality I would like to know something about the background of the customer, what kind of services the company plans to offer, what kind of customers the company has, if the company offers high-priced solutions/services or low-cost, what kind of design/art the company creates, all about the goals and so on...

I would say the both points above are aspects that we can't simulate within a Challenge like this, nevertheless they are important if we would like to create a personalized and good design in reality.

Remi