Ken the alt= should go between the img tag and the editor tag.
<!--webbot CLIENTSIDE
bot="Ws4FpEx" MODULEID="'SB07 (Project)\Staff.xws'" PREVIEW="<img src='images/Staff.gif?00CE3FDD' editor='Webstyle4' border='0'>" startspan --><img src="images/Staff.gif?00CE3FDD" alt="Staff" editor="Webstyle4" border="0"><!--webbot
bot="Ws4FpEx" endspan i-checksum="34008" -->
If you are using FrontPage 2003 or newer (is there a newer version??) when you place your cursor in the code after the Src= "images/Staff.gif?00CE3FDD" tag the intellisense will pop up allowing you to select the alt tag and then type in the information.
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